Gushers: Black Voices Create

Gushers, an American fruit snack brand, collaborated with Black TikTok content creators to help elevate Black voices and harness their voices for change.

Campaign details

Brand: Gushers Brand owner: General Mills Entrant company: Mindshare New York Idea creation: Mindshare New York / Ten35 Chicago Media: Mindshare , New York Market: United States Sector: Fruit & vegetables Media channels: Online video, Social media, Word of mouth, influencers Up to 500k