Hotel Royal Chiaohsi: Mazu on holiday

Hotel Royal Chiaohsi, the luxury hotel, boosted its weeknight occupancy rate by using a revered goddess to influence workaholics to take a midweek holiday in Taiwan.

Campaign details

Brand: Hotel Royal Chiaohsi Brand owner: Hotel Royal Chiaohsi Entrant company: Hotel Royal Chiaohsi, Yilan County Idea creation: Ogilvy Taiwan, Taipei City Market: Taiwan Sector: Hotels Media channels: Social media, Word of mouth, influencers Budget: Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands