Inner Health: How Inner Health regained its #1 position

Probiotic, Inner Health, reinvigorated its brand to regain its number-one position in the category in Australia.

Campaign details

Brand: Inner Health Brand owner: Metagenics Entrant company: VMLY&R, Brisbane Market: Australia Sector: Functional foods, supplements Media channels: Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Television, Video on demand 1 - 3 million