JetBlue: AirSMR

US airline JetBlue literally cut through the negative noise to achieve standout at the most cluttered time of the year.

Campaign details

Brand: JetBlue Brand owner: JetBlue Airways Entrant company: MullenLowe Boston Idea creation: MullenLowe, Boston Market: North America Sector: Airlines Media channels: Events & experiential, Online video, Social media Budget: Up to 500k

Executive summary

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