Kellogg's: Snap'd and Stream

Kellogg’s, an American food manufacturing company, increased customer growth by creating a streaming challenge on Amazon Prime to bring attention to their product Cheez-It Snap’d.

Campaign details

Brand: Cheez-It Brand owner: The Kellogg Company Entrant company: Starcom, Chicago PR: Weber Shandwick, Chicago Market: United States Sector: Savoury snacks, potato chips Media channels: Merchandise & free gifts, Online display, Online video, Social media, Video on demand 500k - 1 million

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