KFC: esport's COVID Hero

Fast-food brand, KFC, gained the love and respect of eSports fans in China with its sponsorship of the League of Legend's Premier League tournament.

Campaign details

Brand: KFC Brand owner: Yum China Entrant company: Mindshare China, Shanghai Market: China Sector: Restaurants & takeaways Media channels: Events & experiential, Online video, Packaging & design, Social media, Sponsorship - Sports Budget: No budget

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