Kotak Mahindra Bank Limited: 811 #DreamDifferent credit card

Kotak Mahindra, a bank, launched a credit card that addressed the needs of an untapped group with its Dream Different campaign in India.

Campaign details

Brand: Kotak Mahindra Bank Brand owner: Kotak Mahindra Bank Entrant company: Kotak Mahindra Bank Limited, Mumbai Idea creation: Mahindra & Mahindra, Mumbai, In house Market: India Sector: Credit cards & loans Media channels: Email marketing, Mobile & apps, Online display, Online video, Social media, Word of mouth, influencers Up to 500k

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