Kotex: Sisterhood

Kotex, a menstrual hygiene product brand, increased its brand power and market share in Russia by using vKontakte, a Russian social networking service.

Campaign details

Brand: Kotex Brand owner: Kimberly-Clark Entrant company: Mindshare, Moscow Media: Mindshare, Moscow / Mail.Ru Group, Moscow Market: Russian Federation Sector: Feminine hygiene Media channels: Mobile & apps, Sales promotion, Social media, Television, Voice, chatbots 500k - 1 million

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