Kraft: Send noods

Packaged macaroni and cheese brand, Kraft, headed off a strong new market entrant with its Send Noods campaign in the USA.

Campaign details

Brand: Kraft Macaroni & Cheese Brand owner: Kraft Heinz Company Entrant company: Mischief @ No Fixed Address, Brooklyn Market: North America Sector: Readymade, conveniece Media channels: Merchandise & free gifts, Online video, Outdoor, out-of-home, Social media, Word of mouth, influencers 500k - 1 million

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