Lay's: Heartwork

Potato chip brand, Lay's, created an ode to the unsung heroes of Covid with its Heartwork initiative in India.

Campaign details

Brand: Lay's Brand owner: PepsiCo Entrant company: Wunderman Thompson, Gurgaon Market: India Sector: Savoury snacks, potato chips Media channels: Events & experiential, Packaging & design, Social media, Television, Websites & microsites, Word of mouth, influencers 500k - 1 million

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