Lay's: Smile

Potato chip brand, Lay's, built brand distinction and increased preference in India with its localised take on a global campaign.

Campaign details

Brand: Lay's Brand owner: Pepsico Entrant company: Wunderman Thompson Gurgaon Idea creation: Wunderman Thompson, Gurgaon Market: India Sector: Savoury snacks, potato chips Media channels: Mobile & apps, Packaging & design, Product placement, Social media, Television 3 - 5 million

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