Lay's: Turning packaging into pop culture

Lay's, a potato chip brand, created enthusiasm for the brand amongst a youth audience with an influencer-led campaign in India.

Campaign details

Brand: Lay's Brand owner: Pepsico Entrant company: Edelman Gurgaon Idea creation: Edelman Gurgaon / PepsiCo, Gurgaon Market: India Sector: Savoury snacks, potato chips Media channels: Packaging & design, Point-of-purchase, in-store, Social media, Television, Word of mouth, influencers Up to 500k

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