Libresse: #wombstories

Libresse, a feminine hygiene product brand, launched the global #wombstories campaign to use the power of storytelling to connect with consumers.

Campaign details

Brand: Libresse Brand owner: Essity Entrant company: AMV BBDO, London PR: Ketchum, London Market: Global Sector: Feminine hygiene Media channels: Online display, Online video, Public relations, Social media, Television Budget: 5 - 10 million

Executive summary

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