Liva Eco: Plantable tags

Liva, a clothing brand, launched Liva Eco in India to produce plantable clothing tags made from seed paper that would grow into plants and reduce waste.

Campaign details

Brand: Liva Eco Brand owner: Aditya Birla Group Entrant company: Tonic Worldwide, Mumbai Idea creation: Tonic Worldwide Mumbai Market: India Sector: Industrial & manufacturing Media channels: Packaging & design, Social media, Word of mouth, influencers Up to 500k

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