L'Oréal: Virtual beauty festival

L'Oréal, a beauty brand, launched a 12-hour beauty festival in Malaysia on Facebook Live.

Campaign details

Brand: L'Oréal Brand owner: L'Oréal Entrant company: Wavemaker Malaysia, Petaling Jaya Market: Malaysia Sector: Luxury toiletries & cosmetics Media channels: Livestreaming, Magazines - consumer, Merchandise & free gifts, Online video, Public relations, Sales promotion, Social media, Voice & chatbots, Word of mouth, influencers Up to 500k

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