Campaign details
Brand: LottoBrand owner: Government of New ZealandEntrant company: DDB New Zealand, AucklandMarket: New ZealandSector: Lotteries, casinos, gamblingMedia channels: Cinema, Competitions & contests, Online video, Social media, Television, Video on demandBudget: 3 - 5 million
Executive summary
This is a story about how you should always reach higher, even when you think you've reached your peak.
For the very first time in 2019, Lotto NZ went a step further than previous campaigns to bring viewers closer to the thrill of winning Lotto Powerball.
Futureproofing the longevity...