Lotto: LO5T

Lotto NZ, an entity operating lotteries in New Zealand, launched LO5T in New Zealand to promote lottery ticket sales.

Campaign details

Brand: Lotto Brand owner: Government of New Zealand Entrant company: DDB New Zealand, Auckland Market: New Zealand Sector: Lotteries, casinos, gambling Media channels: Cinema, Competitions & contests, Online video, Social media, Television, Video on demand 3 - 5 million