Campaign details
Brand: Lowe'sBrand owner: Lowe'sEntrant company: Starcom ChicagoIdea creation: Starcom, ChicagoMedia: Starcom, ChicagoMarket: United StatesSector: Home improvement retailMedia channels: Email marketing, Mobile & apps, Social media, Sponsorship - media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
When Covid-19 first hit, everyone was asked to follow shelter in place orders – including the contestants of American Idol, who were forced to compete from their living rooms. An essential retailer, Lowe's stayed open – and needed to pivot and find new...