Lowe's: Putting home center stage

Lowes, an American home improvement retailer, developed a new platform that helped bring attention to homes and grab the attention of casual DIYers.

Campaign details

Brand: Lowe's Brand owner: Lowe's Entrant company: Starcom Chicago Idea creation: Starcom, Chicago Media: Starcom, Chicago Market: United States Sector: Home improvement retail Media channels: Email marketing, Mobile & apps, Social media, Sponsorship - media, Television, Websites & microsites 1 - 3 million