Lynx: Hot since '95

Lynx, the body spray brand, reconnected with its target audience and created a long-term brand building opportunity in the UK.

Campaign details

Brand: Lynx Brand owner: Unilever Entrant company: Oliver, London Market: United Kingdom Sector: Deodorants, anti-perspirants Media channels: Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Social media, Television, Virtual & augmented reality 5 - 10 million

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