Maggie: Recreate your hometown delicacy

A campaign by Maggi, a food manufacturer, in the Philippines, increased sales by appealing to its target demographic with online influencers.

Campaign details

Brand: Maggi Brand owner: Nestlé Entrant company: Inca Asia Pacific, Singapore Idea creation: Inca Asia Pacific, Singapore / Mindshare Phillipines, Taguig Market: The Philippines Sector: Sauces, seasonings, condiments Media channels: Online video, Social media, Voice, chatbots, Word of mouth, influencers Up to 500k

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