Maybelline: The foundation of fairness

A campaign by Maybelline, the cosmetic company, in India increased sales and awareness by appealing to the diverse skin tones of India.

Campaign details

Brand: Maybelline Brand owner: L'Oréal Entrant company: McCann India, Mumbai Media: Foxymoron, Mumbai Market: India Sector: Cosmetics, beauty aids Media channels: Cinema, Magazines - consumer, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling, Sales Promotion, Social media, Websites & microsites, Word of mouth, influencers 3 - 5 million

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