Mike's Hard Lemonade: Hard Party Prime Minister

A campaign by Mike’s Hard Lemonade (MHL), an alcoholic drink company, in Canada, successfully launched a new range of seltzer drinks through the use of a pretend election.

Campaign details

Brand: Mike's Hard Lemonade Brand owner: Mike's Hard Lemonade Entrant company: FCB Canada, Toronto Media: Vizeum Canada, Toronto PR: Veritas Communications, Toronto Market: Canada Sector: Pre-mixed drinks Media channels: Online video, Social media Budget: Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands