MILO Philippines: Championing sports in desperate times

MILO, a drinks brand, launched a campaign in the Philippines during the Covid-19 lockdown to help children maintain their physical health.

Campaign details

Brand: MILO Brand owner: Nestlé Entrant company: Nestlé Philippines, Makati Idea creation: Ogilvy Philippines, Makati City Media: Openmind, Taguig City Market: Philippines Sector: Milk & dairy drinks Media channels: Livestreaming, Merchandise & free gifts, Online video Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands