Mirinda: Mirinda X Banana Culture – A soda idol’s debut

Mirinda, a soda brand, launched a campaign in China to make Mirinda Banana stand out in the market.

Campaign details

Brand: Mirinda Brand owner: PepsiCo Entrant company: Mindshare China, Shanghai Market: China Sector: Carbonated soft drinks Media channels: Mobile & apps, Online video, Product placement, Social media, Sponsorship - media Budget: 1 - 3 million

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