Motiv: For the extraordinarily ordinary

Motiv, a Russian telecom operator, launched a campaign in Russia to increase its number of LTE users and alter its reputation for being 'boring' and 'outdated'.

Campaign details

Brand: Motiv Brand owner: Motiv Entrant company: Voskhod, Ekaterinburg Market: Russian Federationn Federation Sector: Telephone & internet services Media channels: Competitions & contests, Online video, Online display, Social media, Television, Websites & microsites 1 - 3 million

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