Nescafé 3in1: Procrastination

Nescafé 3in1, a coffee brand, focused on university students in Egypt to grow popularity for the brand.

Campaign details

Brand: Nescafé Brand owner: Nestlé Entrant company: FP7 McCann, Cairo Market: Egypt Sector: Hot drinks Media channels: Online video, Social media, Television Budget: Up to 500k

Executive summary

After being hit by Egypt's drastic devaluation, Nescafé, the generic household name - and like most international brands, was being replaced by local competitor; Bonjorno.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands