New York Lottery: The New York Series

A campaign by The New York Lottery, a lottery in the USA, helped increase funding for its charitable acts by championing New York’s beauty and resilience.

Campaign details

Brand: New York Lottery Brand owner: The New York State Gaming Commission Entrant company: McCann New York Media: UM, New York Market: United States Sector: Lotteries, casinos, gambling Media channels: Competitions & contests, Online display, Online video, Outdoor, out-of-home, Packaging & deisgn, Print - general, unspecfied, Radio & audio, Social media, Television 5 - 10 million