Campaign details
Brand: New York LotteryBrand owner: The New York State Gaming CommissionEntrant company: McCann New YorkMedia: UM, New YorkMarket: United StatesSector: Lotteries, casinos, gamblingMedia channels: Competitions & contests, Online display, Online video, Outdoor, out-of-home, Packaging & deisgn, Print - general, unspecfied, Radio & audio, Social media, TelevisionBudget: 5 - 10 million
Executive summary
In New York, sales from the New York Lottery help fund public education across the state. But amidst the pandemic - with stay at home orders in place – New Yorkers...