Nido: Toddle Freely

NIDO, the infant nutrition brand, attracted younger mothers in the UAE by using a light-hearted and modernised approach.

Campaign details

Brand: Nido Brand owner: Nestlé Entrant company: Publicis Middle East, Dubai Market: Middle East & Africa, North America Sector: Baby food Media channels: Online display, Online video, Point-of-purchase, in-store, Product sampling, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencers 500k - 1 million

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