Nuvenia: Viva la vulva

Nuvenia, a feminine hygiene product brand, launched a campaign in Italy to promote the idea that every woman is #perfectlynormal as she is.

Campaign details

Brand: Nuvenia Brand owner: Essity Entrant company: Essity Italy S.P.A., Lucca Idea creation: Dwarf & Ground Control, London Media: Zenith, Milan PR: Omnicom Public Relations Group, Milan Market: Italy Sector: Feminine hygiene Media channels: Events & experiential, Onine video, Social media, Television, Word of mouth, influencers 1 - 3 million

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