ODEON: How ODEON raged against the dying of the light

ODEON, a cinema chain, redesigned its end-to-end digital customer experience to increase its relevance to the Netflix generation.

Campaign details

Brand: ODEON Brand owner: ODEON Entrant company: Ogilvy, London Market: Europe Sector: Films & movies Media channels: Events & experiential, Mobile & apps, Websites & microsites Budget: No budget

Executive summary

ODEON Cinema Group – a UK based theatre chain – redesigned its end-to-end digital customer experience to help improve their relevance to the Netflix generation and to ensure that they were able to compete for loyalty and maintain their position as on

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