OLX: What if?

OLX, a consumer-to-comsumer sales platform, launched a campaign in Poland to tackle bad online behaviour.

Campaign details

Brand: OLX Brand owner: Naspers Entrant company: OLX, Poznań Idea creation: 180Heartbeats+Jung V Matt , Warsaw Market: Poland Sector: Online retail Media channels: Online video, Social media Budget: Up to 500k

Executive summary

The Internet is full of hate speech and rudeness. The worst behaviours come from anonymous users, and OLX's have to deal with them every day. OLX used the authentic insights from its website to fight against pathologies on the Internet.

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