Omo: Making dirt good in the Middle East

In the Middle East, OMO, a detergent brand, promoted the idea that 'dirt is good' to encourage parents to allow their children to play outdoors and to use OMO to clean stains afterwards.

Campaign details

Brand: Omo Brand owner: Unilever Entrant company: FP7 McCann, Dubai Media: FP7 McCann, Dubai / Magna Global, Dubai Market: Middle East & Africa Sector: Laundry products Media channels: Content marketing, Events & experiential, Livestreaming, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Television, Websites & mcirosites, Word of mouth, influencers 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands