Pepsi: A social movement to serve those who have always served us.

Pepsi, a soft drink brand, launched a campaign in India to provide meals to jobless restaurant workers during the Covid-19 pandemic.

Campaign details

Brand: Pepsi Brand owner: PepsiCo Entrant company: Wunderman Thompson, Gurgaon Media: Mindshare, Gurgaon PR: Edelman India, Gurgaon Market: India Sector: Carbonated soft drinks Media channels: Mobile & apps, Online video, Outdoor, out-of-home, Social media, Word of mouth, influencers Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands