Pepsi: Why India celebrated singles on Valentine’s Day

Soft drink, Pepsi, challenged Valentine's Day norms to spark a movement celebrating singlehood in India.

Campaign details

Brand: Pepsi Brand owner: Pepsico Entrant company: Wunderman Thompson Gurgaon Idea creation: Wunderman Thompson, Gurgaon Media: Mindshare Gurgaon PR: Edelman Gurgaon Market: India Sector: Carbonated soft drinks Media channels: Mobile & apps, Online video, Social media, Word of mouth, influencers 1 - 3 million

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