Pepsodent: Maintaining oral health during a pandemic

Pepsodent, the toothpaste brand, changed ingrained dental hygiene behaviour with an online campaign to reach Indonesians at home during COVID-19.

Campaign details

Brand: Pepsodent Brand owner: Unilever Entrant company: Mindshare, Jakarta Market: Indonesia Sector: Oral health Media channels: Public relations, Social media, Television, Voice, chatbots, Websites & microsites, Word of mouth, influencers Budget: Up to 500k

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