PILDYK: How PILDYK's YouTube channel became #2 in the whole country

Prepaid telco brand, Pildyk, entrusted its YouTube channel to a group of young content creators to gain cultural relevance in Lithuania.

Campaign details

Brand: Pildyk Brand owner: Tele2 Entrant company: Tele2, Vilnius, In house Idea creation: Tele2, Vilnius Market: Lithuania Sector: Telephone & internet services Media channels: Social media, Word of mouth, influencers Budget: No budget

Executive summary