PILDYK: How PILDYK's YouTube channel became #2 in the whole country

Prepaid telco brand, Pildyk, entrusted its YouTube channel to a group of young content creators to gain cultural relevance in Lithuania.

Campaign details

Brand: PildykBrand owner: Tele2Entrant company: Tele2, Vilnius, In houseIdea creation: Tele2, VilniusMarket: LithuaniaSector: Telephone & internet servicesMedia channels: Social media, Word of mouth, influencersBudget: No budget

Executive summary

A story of the biggest telco prepaid brand in Lithuania "Pildyk" which gave away it's communication to a bunch of young YouTubers with no marketing or real work experience and achieved both great communication and business results.

Pildyk is youth community brand perceived as the best for delivering value. It holds an impressive 58% market...

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