Premier: Paint without the pain

Canadian paint brand Premier targeted millennials with a multi-channel challenger campaign to grow market share, sales and awareness.

Campaign details

Brand: Premier Brand owner: Canadian Tire Entrant company: Leo Burnett, Toronto Market: Canada Sector: Home improvement Media channels: Online display, Online video, Search marketing, Social media, Television, Websites & microsites, Word of mouth, influencers 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands