Pringles: Trapped in Advertising

Pringles, a crisp brand, launched a campaign in the USA using Rick and Morty to encourage millennials to buy Pringles.

Campaign details

Brand: Pringles Brand owner: The Kellogg Company Entrant company: Starcom, Chicago Idea creation: Starcom, Chicago / JWT|WMC|Grey New York Market: United States Sector: Savoury snack, potato chips Media channels: Social media, Sponsorship media, Television 3 - 5 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands