Responsible Gambling Council: Check your reflex

The Responsible Gambling Council (RGC), a non-profit organisation dedicated to gambling problems, changed the way in which it distributes prevention information to encourage behaviour change amongst gamblers in Canada.

Campaign details

Brand: Responsible Gambling Council Brand owner: Responsible Gambling Council Entrant company: Zulu Alpha Kilo, Toronto Media: PHD, Toronto PR: Xposure, Burlington Market: Canada Sector: Charities & voluntary organisations Media channels: Gaming & in-game advertising, Social media No budget