Rexona: Chamba Dance Challenge

A campaign by Rexona, a deodorant company, increased sales in the Philippines by creating a dance challenge on social media that showcased its product.

Campaign details

Brand: Rexona Brand owner: Unilever Entrant company: Mindshare Philippines, Taguig Idea creation: Mindshare Philippines, Taguig / ABS-CBN Corporation, Quezon City Media: ABS-CBN Corporation, Quezon City Market: The Philippines Sector: Deodorants Media channels: Competitions & contests, Content marketing, Online display, Online video, Social media, Word of mouth, influencers Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands