SABC 1: We Move

State-owned enterprise, South African Broadcasting Corporation, portrayed its SABC1 channel as relevant for young people with its We Move campaign in South Africa.

Campaign details

Brand: SABC 1 Brand owner: SABC 1 Entrant company: MECA - Marketing & Entertainment Communications Agency, Saxonwold Market: South Africa Sector: TV channels, services, programmes Media channels: Public relations, Social media, Television, Websites & microsites 10 - 20 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands