Samsung: Pioneering programmatic in-game advertising

Samsung, an electronics company, launched a campaign in Spain to promote the Samsung Galaxy A and connect with millennials and Gen Z.

Campaign details

Brand: Samsung Brand owner: Samsung Entrant company: Starcom, Madrid Market: Spain Sector: Mobile devices Media channels: Gaming & in-game advertising, Programmatic display Budget: 500k - 1 million

Executive summary

When the launch of the new Samsung Galaxy A - which is the mid-range Samsung´s smartphones – took place, we had a very challenging landscape, especially, with new competitors entering the scene.