Samsung: The Monster Rises

Samsung, a multinational conglomerate, launched the Monster series in India in response to cheap Chinese smartphone brands.

Campaign details

Brand: Samsung Brand owner: Samsung Entrant company: Cheil India, Gurgaon Market: India Sector: Mobile devices Media channels: Content marketing, Gaming, in-game advertising, Online display, Online video, Word of mouth, influencers Budget: 1 - 3 million