Skyy Vodka: Ending Digital Discrimination

SKYY Vodka, an alcohol brand, redirected media dollars towards marginalised publishers, particularly those from the LGBTQ and Black community in the United States.

Campaign details

Brand: Skyy Vodka Brand owner: Lagfin Entrant company: Mindshare, New York Market: USA Sector: Spirits & liquors Media channels: Programmatic display Budget: Up to 500k

Executive summary

Did you know that if this entry was a published article, the chances are, it would get blocked? That's because it uses words like "gay," "sexuality", "black people", "lesbian", and "transgender." Media can be a powerful force for good, but it can als