SKYY Vodka: Pride Glass

Vodka brand, Skyy, created a lasting symbol of the fight for LGBTQIA+ rights to show its commitment to the cause in Peru.

Campaign details

Brand: SKYY Vodka Brand owner: Lagfin Entrant company: VMLY&R Commerce Mexico City Idea creation: VMLY&R Commerce Mexico, Mexico City Market: Peru Sector: Spirits & liquors Media channels: Events & experiential, Packaging & design, Public relations, Word of mouth, influencers Up to 500k

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