Smart Balance: Immunity bites

Emami, provider of healthcare products, successfully launched Smart Balance Immunity Boosting (SBIB) Cooking Oil in a market full of similar products in India.

Campaign details

Brand: Smart Balance Brand owner: Emami Entrant company: McCann, Gurgaon Market: India Sector: Dairy products, fats, oils Media channels: Online video, Print - general, unspecified, Product placement, Television, Word of mouth, influencers Budget: 1 - 3 million