Sony Pictures: Jumanji – The Next Level

Entertainment company, Sony Pictures, used TV instead of digital to grab the attention of a Gen Z audience in the UK.

Campaign details

Brand: Sony Pictures EntertainmentBrand owner: SonyEntrant company: Manning Gottlieb OMD LondonIdea creation: Manning Gottlieb OMD, LondonMarket: United KingdomSector: Films & moviesMedia channels: TelevisionBudget: Up to 500k

Executive summary

We were challenged by Sony Pictures to make the second Jumanji film in the new franchise, Jumanji: The Next Level, as successful as the 2017 original with 20% less budget and a competitive and cluttered release window.

Rising to the challenge, we created a cult collaboration with the UK's highest rating TV show, ITV's I'm...

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