Campaign details
Brand: Sony Pictures EntertainmentBrand owner: SonyEntrant company: Manning Gottlieb OMD LondonIdea creation: Manning Gottlieb OMD, LondonMarket: United KingdomSector: Films & moviesMedia channels: TelevisionBudget: Up to 500k
Executive summary
We were challenged by Sony Pictures to make the second Jumanji film in the new franchise, Jumanji: The Next Level, as successful as the 2017 original with 20% less budget and a competitive and cluttered release window.
Rising to the challenge, we created a cult collaboration with the UK's highest rating TV show, ITV's I'm...