Sony Pictures: Jumanji – The Next Level

Entertainment company, Sony Pictures, used TV instead of digital to grab the attention of a Gen Z audience in the UK.

Campaign details

Brand: Sony Pictures Entertainment Brand owner: Sony Entrant company: Manning Gottlieb OMD London Idea creation: Manning Gottlieb OMD, London Market: United Kingdom Sector: Films & movies Media channels: Television Budget: Up to 500k

Executive summary