Specsavers: Digital gold

Opticians, Specsavers, tapped its data reserves to unlock a new way to drive eye test appointments in the UK.

Campaign details

Brand: Specsavers Brand owner: Specsavers Entrant company: Manning Gottlieb OMD, London Market: United Kingdom Sector: Pharmacies & drugstores Media channels: Online display, Outdoor, out-of-home, Search marketing, Social media Budget: Up to 500k