Sport Chek: Leveraging the love...and the hate

Sport Chek, the sport retailer, used an innovative strategy to break through in a competitive market in Canada.

Campaign details

Brand: Sport Chek Brand owner: Canadian Tire Corp Entrant company: Touché!, Montréal Market: Canada Sector: Clothing & fashion retail Media channels: Online display, Online video, Search marketing, Social media Budget: 1 - 3 million

Executive summary

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