Starbucks: From Starbucks to star bucks

A campaign by Starbucks in Taiwan increased sales of their at-home coffee capsules by using AI-driven influencer content to appeal to young people.

Campaign details

Brand: Starbucks Brand owner: Nestlé Entrant company: Zenith, London Idea creation: Zenith, Taipei Market: Taiwan Sector: Hot drinks Media channels: Online video, Social media, Voice, chatbots, Word of mouth, influencers Budget: Up to 500k

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