The National Lottery: Christmas lottery campaign

The National Lottery, the state-franchised lottery, changed the strategy of the campaign design to increase sales of the 2019 Christmas Lottery in Spain.

Campaign details

Brand: The National Lottery Brand owner: The National Lottery Entrant company: Contrapunto BBDO Madrid Idea creation: Contrapunto BBDO, Madrid Market: Spain Sector: Lotteries, casinos, gambling Media channels: Cinema, Magazines - consumer, Mobile & apps, Newspapers, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio & audio, Social media, Television, Websites & microsites 10 - 20 million